Healthcare is evolving faster than ever – powered by health tech innovation, digitalisation, and a renewed focus on patient experience in healthcare. Models like blended care, remote monitoring, and value-based care are reshaping how patients and providers interact, shifting the focus from treatment to long-term wellbeing.
At recent Health Tech Forward, one message stood out from the conversation: stop building products that just look “cool” and start building solutions that matter to patients.
“Value is always in the eye of the beholder,” said Arturo Loaiza-Bonilla, Co-Founder of Massive Bio, emphasising that digital transformation must prioritise patient needs above all else.
Health Tech Innovation: Where the Industry Is Focusing
As the conversation around digital health matures, the priorities are becoming clearer. The majority of global initiatives now focus on improving patient experience rather than cutting costs or boosting efficiency.
According to Deloitte and McKinsey insights, improving patient experience drives nearly 80% of global digital health initiatives – far ahead of cost reduction or operational efficiency.
Empowering the Individual: The Rise of the Digital Patient
One of the greatest benefits of healthcare digitalisation is giving individuals the power to manage their own health. From tracking sleep to managing chronic conditions, patients now have tools that extend care far beyond hospital walls.
“There’s power in understanding what works and what doesn’t for you as an individual,” said Aleksandro Grabulov, Head of Product, Fitbit Health Solutions at Google. With wearable devices, connected apps, and predictive insights, the best digital health solutions make personalized care seamless and engaging.
According to Statista (2025), more than 1.4 billion people worldwide already use digital health solutions such as fitness trackers, wearables, and telemedicine platforms. By 2029, that number is projected to exceed 1.8 billion, underscoring a lasting cultural transformation: healthcare that begins at home, not in the clinic.
About Health Tech Forward
Health Tech Forward is Europe’s leading conference for health tech innovation, highlighting the technologies and partnerships shaping the future of healthcare.
The event brings together entrepreneurs, investors, providers, payers, and tech giants to discuss how digitalisation can drive better outcomes for patients, providers, and systems.
FAQ: Digital Health Innovation & Patient-First Design
1. What is patient experience healthcare in health tech innovation?
It’s the guiding principle that digital health solutions – from apps to wearables – should prioritize patient usability, trust, and outcomes, not just flashy features.
2. How does healthcare digitalisation improve patient outcomes?
Digitalisation enables better data sharing, predictive analytics, and remote monitoring, allowing faster, more accurate interventions that enhance patient experience in healthcare.
3. Why attend Health Tech Forward and Health Tech Challengers?
Because this is where the industry’s future takes shape. Health Tech Forward connects innovators and investors shaping the future of care, while Health Tech Challengers showcases startups delivering the best digital health solutions to global audiences.
4. Where can I buy tickets or join the Health Tech Forward community?
Tickets and passes are available on the official event page. You can also explore exhibition opportunities or follow updates on Health Tech Challengers.
